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Brand & Strategy
A brand is - Who you are, what you stand for, why I want to do business with you.
A brand is not - your logo, colors, fonts. Visual identify follows brand.
Package can include:
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Development of corporate identify - who, what and why
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Positioning and messaging development
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Basic naming development
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Marketing due diligence for competitive positioning
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Development of corporate marketing strategy
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Organizational design - skillset and staffing requirements
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Go To Market plan
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Customer journey development
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